My journey has been shaped by real-world projects, where I’ve developed innovative strategies, crafted compelling content, and successfully executed multi-channel campaigns. My ability to think outside the box, adapt quickly, and stay ahead of digital trends has enabled me to thrive in fast-paced environments, consistently delivering impactful results.
Experience
Freelance
Casting Coordinator
- Orchestrated the casting of 200+ models for high-end beauty global campaigns and Lifestyle e-commerce
- Supported the casting process in creating work back schedules, rate and usage negotiations, tracking availability, optioning, and booking talent. Duties include:
- Communicated with talent agencies to request packages and collect model information into an organized spreadsheet including contact info, sizing, and direct portfolio links for the casting director to review.
- Liaison between the client and the Casting Director to determine talent and casting availabilities for booking and scheduling fittings.
- Created Keynote decks of model selects for an easily digestible presentation
- Address creative feedback to option models that fit the brief criteria and within the production schedule while adapting to last-minute adjustments.
Freelance
Production Coordinator
- Assisted all aspects of in-studio photo shoot production including management and distribution of contracts for all crew and talent, arranging travel, actualizing expense budget for the producer, coordinating product shipments, managing files and shoot boards, and arranging catering and craft services for the crew.
Poached Jobs
Digital Marketing Specialist
- Managed and designed effective email marketing campaigns.
- Created content for multi-channel marketing campaigns driven by data.
- Analyzed data and created reports to highlight market trends.
- Increased brand awareness by adjusting tactics for optimal engagement.
- Managed social media platforms, including content planning, creation, scheduling, engagement, and paid advertising.
- Designed and wrote copy for decks, landing pages, blog articles, the Poached app launch, and advertisements.
- Planned, organized, and executed photo shoots/partnerships with top restaurants and bars in Portland.
- Managed merchandise purchasing, inventory, and shipment.
Afuri
Assistant General Manager
- Administrative and Operations.
- Coordinated, organized, and oversaw events with the community.
- Created from the ground up SOPs, training, testing + promotional programs.
- Managed HR including hiring, orientation, termination, scheduling, conflict resolution + semi-annual staff reviews.
- Prepared bi-monthly payroll, extensive weekly cash handling + sales reporting.
- Maintained accurate product + allergy guides for quarterly menu changes.
- Contributed to the website, social media, menu design + menu edits.
- Sustained office + smallwares inventories. Assisted in EOM invoicing + inventories.
- Implemented neighborhood outreach + staff incentive programs.
- Oversaw the entire staff ensuring hospitality, safety + product quality standards.
Skills
Digital Marketing
Casting
People Person
Copywriting
Creativity
Production Assisting
Communication + Collaboration
Organized + Focused
Efficient + Follow through
Team Oriented
Adaptable
Highly Organized
Solution Driven
Detail-Oriented
Positivity + Enthusiastic
Accountable + Responsible
Innovative + Proactive
Sense of humor
Virgo 😉
Tools
AirTable, KeyNote, Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, In Design, XD, Audition, and Lightroom), WordPress, Hubspot, ZoomInfo, Klayviyo, Iterable, MailChimp, Endicia, Sprout Social, Later, Google Adwords, Google Analytics, Reddit, Instagram, Tik Tok, Facebook Ads, LinkedIn Ads, Bing, Clickcast, Apple Search Ads, kanban, Jira, 4imprint, Oregon Screen Impressions, Printiful, Shopify, SQL, HTML, SketchUp, Resy, OpenTable, Microsoft Office (Word, Excel, Powerpoint), DropBox, Google Suites/Drive, Wrapbook, and ADP payroll.
